marcela macedo

I’m a product designer with 10+ years of experience shaping clear, thoughtful digital experiences and design systems for global brands and complex products.

companies i have worked with

selected work

A mix of enterprise SaaS and luxury retail, spanning risk intelligence to e-commerce.

Moody's brand collage: wordmark, typography, and team photography
Enterprise SaaS Risk Intelligence AI

Moody’s

Design system theming, data administration, error messaging, and other initiatives across Moody’s risk-intelligence platform.

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A genericized recreation of the practice's documentation hub, shown open on a laptop
AI Tooling Continuous Discovery Team Practice

Continuous Practice : Discovery & Testing for AI Prototypes

An ongoing design team practice built alongside the Moody’s engagement: AI-assisted prototyping, continuous testing, and closing the gaps between design intent and working code.

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Chloé e-commerce app screens: product pages, bags, and boutique details
E-commerce Platform Luxury Fashion Figma

Chloé

Streamlined onboarding and platform UX for Chloé within Farfetch’s toolkit, shaping the style guide underneath it.

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Chanel Métiers d'Art mobile flow and product mockups
Retail & E-commerce Luxury Fashion Figma

Chanel

Design system and style-guide work for one of luxury’s most exacting brands, balancing heritage with modern usability.

Case study coming soon

I’m Marcela Macedo, a product designer with 10+ years of experience across digital products, design systems, and brand-led experiences. I partner with cross-functional teams to turn complex journeys into clear, intuitive tools for people around the world.

why work with me

My curiosity for design has led me to work across different disciplines, sharpening both my craft and my ability to see the bigger picture. I balance analytical, strategic thinking with a refined visual sensibility, and bring an adaptable, collaborative mindset to every team; listening closely, supporting my peers, and building strong working relationships along the way.

get in touch

beyond the screen

When I’m not designing, I’m usually out with my dog Bowie, trying a new coffee spot somewhere in Porto, or planning a trip around seeing my favourite artists live; most recently in Milan and London.